Online Hotel Marketing News and Know-How

Today's Featured Article:

Now arriving: Big data in the hospitality, travel, and tourism sector

May 21, 2013 | Hotel Marketing

We are the sum total of millions of small and not-so-small choices that define our individual experience. More so than ever before, that experience can be captured, aggregated and analyzed. Doing so stands to improve each transaction as it occurs - to improve the customer experience. more...

When big data meets flight meta-search it’s happy routing for passengers

May 21, 2013 | Online Travel

Data is promising to be a real differentiator for new travel intermediaries. The meta-search site is one category that is trying to become more meaningful on the basis of data sources. more...

Google refines top city attractions search results, designed to kill competition?

May 21, 2013 | Online Travel

A Google search for the top things to do in a city will serve up a new results page with the main points of interest lining horizontally on the top. Followed by the usual knowladge graph with listings from TripAdvisor, Lonely Planet and the likes - if you ever get to click on their results, that is. more...

Hotel deals are hot in Europe, but flying there is pricey

May 21, 2013 | Hotel Marketing

Travelers who want to take advantage of fantastic hotel deals in Europe that include luxury hotel stays for less than $100 a night first have to get there - and airfares are not as inexpensive. more...

Can Tumblr make Yahoo again cool?

May 21, 2013 | Online Marketing

Tumblr has one thing that Yahoo desperately needs - a huge audience of young people. The platform has more than 100 million blogs and 50 billion posts, and its user base skews toward millennials. In other words, Tumblr is cool. more...

Pinterest introduces “Rich Pins” with more content to drive more actions

May 21, 2013 | Online Marketing

In an effort to make its pins (images) more useful and actionable Pinterest is introducing more information into selected categories of pins: movies, products and recipes. These new “rich pins” provide additional background and information, depending on the category. more...