November 25, 2014

How loyal are millennial travelers?

As digital-savvy US millennials begin to play a larger role in the workforce, their travel preferences are poised to shake up the staid world of corporate travel. Marketers and travel managers alike will be compelled to rethink their approach to everything from advertising to loyalty programs to the technology behind guest services, according to a new eMarketer report.

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Infographic: Bleisure travel in 2014

A new survey revealed that the vast majority (83 per cent) of business travellers use their time on business trips to explore the city they are visiting, with nearly half of respondents (46 per cent) adding personal travel days to business travel.

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