June 30, 2015

For hotels the time is ripe for experimentation

According to a panel at last weeks Boutique and Lifestyle Hotel Summit in London, OTAs have reshaped the profit-and-loss story of the past few years, but if hoteliers have a firm grip on their own stories and who their customers are, OTAs should have a decreased part to play going forward.

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When to buy in or bypass ‘by chain’ taglines

By” could be the longest two-letter word in hotel branding, as evidenced by the recent announcement by Hilton Worldwide Holdings that it would add the “by Hilton” endorsement to its Embassy Suites and Hampton Hotels properties in the U.S. Those brands already carried the “by Hilton” tagline internationally.

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