February 10, 2016

How hotels use tech-friendly privileges to increase direct bookings

Among tech-savvy travelers, there’s a perception that booking hotel stays through an OTA will give them the lowest rates. However, hotel marketers know there is more to “value” than the price tag. Here’s how some of the major hotel brands are using tech-friendly privileges to increase direct bookings.

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UK OTA sales up but high street sees decline


Spending in travel agents was up by 3% year-on-year in the key January booking period, figures from Barclaycard reveal. Of this, the level of online sales rose by 11.4% while bookings made in-store fell by 4.3%. Overall consumer spending rose by 3.8% last month, partly due to prices being slashed.

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