Hotels and intermediaries to employ social media and subscriptions more intelligently
While the pandemic saw a rapid shift to direct booking, the jury is still out on how far hotels will be able to capitalize on the trend or whether distribution will swing back in favor of OTAs.
CES in Las Vegas has less than a quarter of attendees seen in 2019
Many hoteliers still hoping that 2022 will see a more broad-based return of demand, but the next six month will see some similar disruptions for large events, according to STR.
Japan takes pole position, followed by Thailand, Australia and France
A new survey conducted in December 2021 found that 78% are considering outbound travel in the new year, with 55% having a destination in mind and will go ahead once outbound travel is made possible.
Why corporate travel is betting on NDC. Amadeus explains why 2022 could see significant steps forward for the concept of New distribution capability (NDC).
Marriott to offer insurance on direct bookings. Guests residing in the U.S. can now insure their travels when booking directly on Marriott.com or the iOS Marriott Bonvoy app.
TravelPerk becomes Spain’s latest unicorn with a €1.1 billion valuation. Founded in 2015, the company is a pioneering a next-generation all-in-one business travel platform.
Now is the time for hotel industry to 'wow' guests. The beginning of a great recovery presents many opportunities in marketing hotels.
SEO for Google’s ‘People also ask’. The section reflects potential buying journeys of your prospects and thus is very helpful when optimizing for just about any keyword query.
How small businesses use TikTok to boost sales. As TikTok has continued to grow in recent years, marketers have focused on the platform to diversify their social media mix.
MEWS: On winning the booking. An expert panel considers important questions about driving direct bookings, the roles of OTAs, and the importance of leveraging Google.
ReviewPro: 10 things 2021 taught us about the future of hospitality. With another challenging year behind us, we have all learned a lot about what it means to navigate a business through uncertain waters.