In many places, high-occupancy rates are inflating prices for budget-minded travelers who count on off-peak periods to find the best bargains.
Trends
The endangered shoulder season
Has the pandemic undermined off-season travel deals?
Sustainable Travel
How hotels are innovating for the eco-friendly traveler
On-property hotel details that make a difference
Access to digital keys, EV chargers, sustainable dining and on-site recycling programs are a few ways the industry is redefining sustainable travel.
Distribution
Google tutorial on getting free hotel booking links
Step-by-step instructions for setting up free hotel booking links
Introduced in March 2021, free booking links provide free traffic directly to your website and can be used in conjunction with Google Hotel Ads to maximize exposure.
Also today
Travelers willing to pay more. According to Expedia Group’s 2022 Travel Value Index more than half of respondents say they plan to spend more on trips than they did prior to the pandemic.
Airline loyalty plans are going green. Eager to score points with environmentally conscious consumers, airlines are starting to green up their loyalty programs.
Accor launches self-registration business program
for SMEs. Companies will be able to self-enrol online
and start benefitting from preferential rates more quickly.
Marriott ending Hotel + Air packages. The company has pointed to its upcoming introduction of dynamic award pricing as the reason it is discontinuing its travel packages.
IHG Hotels & Resorts' new vision for loyalty. A new tier and bonus point earning structure is designed to help members earn more points faster and have more ways to use them.
Why the metaverse is the ultimate luxury environment. For luxury brands, the metaverse has the potential to be the ultimate curated environment.
Vendor News & Views
Revinate: Hotels can do better than points based loyalty programs. Knowing your guests and appreciating them goes much further than points.
Cloudbeds: 7 yield management strategies for boosting revenue. Yield management shapes consumer behavior everywhere. Here are a few examples.