Can social channels help the travel industry recover by helping brands drive engagement
TikTok has often been dismissed as a video platform for Gen Z, but travel brands are increasingly turning to the app to help broaden their reach.
Recovery not just about getting back to 2019 levels but seeing a path beyond that
The resiliency of the U.S. hotel industry and strength of its recovery through the COVID-19 pandemic has attracted the attention and capital of investors.
ADR to close out the year was at its highest level since October 2018
An indication that hoteliers stuck with rate throughout the year, having learned a valuable lesson from downturns of yore: discounting is not a smart revenue-management practice.
Travel restrictions in the EU had little or no impact on the spread of Omicron. Independent research provides insight into developing an Europe-wide policy for removing restrictions.
Ryanair warns of ‘uncertain outlook’ if Covid disruption returns. Airline forecasts a strong recovery, but cautions that it will be subject to Covid variants.
Accor: 80% of Brits plan to travel this year. The company’s Northern Europe Travel Trends Report also revealed respondents plan to spend 39% more on travel this year compared with 2019.
Booking.com and Expedia gear up for the big game. The two travel brands are using celebrities in their national and regional Super Bowl efforts.
Webinar: SEO for tourism. Insights on how to make your travel business visible on the Search Engine Journal Show at 3 p.m. ET on February 4, 2022.
How Google Maps reviews are moderated. Google shares how it weeds out fake or abusive reviews left for local businesses on Google Maps.
MEWS acquires PMS Cenium to strengthen position in Northern Europe. The company aims to implement Mews’ technology across the full Nordic Choice Hotels portfolio of 200+ hotels.
Mirai: trivago improves its CPA or commissions program. Turns to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions.