The company admits it hasn’t yet found a viable formula for subscriptions
Despite the company expressing confidence in Plus when it scrapped its business model in September, Tripadvisor admitted last week "we haven't found the product-market fit that we're looking for."
Report sheds light on uncomfortable reality of pandemic-era flexible work arrangements
While many Americans made the best of this new-found flexibility by taking a "workcation" (traveling to a new destination and working remotely), most don't consider these to be "true" vacations.
How hotels choose to engage in the metaverse will be different from current digital marketing strategies
One future scenario for hotels in the metaverse could be a “play-to-earn” model where whatever customers earn in the metaverse can be translated into physical rewards such as loyalty program points or a booking discount.
Travel will go big and green in 2022. Businesses are already seeing trends and signs of what to expect for the rest of the year, many of which point to the industry going big and green.
How OTAs boost margins while remaining competitive. OTAs may not be able to look the customer in the eye, but customer intent can still be read from how they progress through a site.
Thomas Cook takes first step into Europe as an OTA. The company has launched a business in the Netherlands, as the brand starts to expand into Europe.
Travelport considering IPO. An IPO would be the second for Travelport, as Blackstone took it public in 2014 in a $480 million listing at a market value of almost $2 billion.
The end of passwords. Companies are finally shifting away from notoriously insecure alphanumerics to other methods of authentication.
Digital marketing metrics your business pays too much attention to. Experts share top digital marketing metrics that you shouldn’t obsess over along with explaining what you should track instead.
FUEL: Understanding email marketing segmentation for hotels. Slicing and dicing your marketing to create specific, targeted email campaigns will yield higher results.
Stayntouch launches European headquarters in Amsterdam. Approximately one-third of Stayntouch's hotel customers are located in Europe and the UK.