Good news for hotels, but not so for OTAs
Google is expanding its free hotel booking links to show on Search and Maps, and is adding reporting capabilities, hotel rates in Google Business Profiles and Local Posts to hotels.
Unbeatable data accuracy, search/resend any confirmation in one click, dynamic content, and works with your existing PMS.
Prices are likely to rise and shape into a sellers market
Second-tier cities have shown faster and more robust hotel rate recovery than most major gateways, thanks to stronger domestic travel trends compared with international.
Some still-shifting industry trends require 'guessing game'
Many of the challenges facing the industry pertain to shifting business models and expectations that are expected to be permanent.
Amex: Remote workers to create new demand for business travel. There will be a lot more internal travel where colleagues will come into the headquarters to be with their team for a few days.
Despite being half-empty, Europe’s hotels are charging more. Reduction in the number of trips has been replaced with longer trips, according to Tripbam data.
UK: Filling the Thomas Cook-shaped gap in travel. The company left a near-2.5 million annual passenger gap in the market that others had begun to fill - but is there still a job to be finished?
Travelers want their vacation dollars to positively impact the place they visit. Kind Traveler’s 2022 report on impact travel highlights 10 trends in sustainable and socially conscious travel worldwide.
Chic spots around the world for digital nomads to work (and live). From an executive room at a boutique London hotel to a one-bedroom in Brookline, Boston, there are limitless options.
Most visited travel websites worldwide. With nearly 386 million online visits in January 2022, booking.com was the most visited travel and tourism website worldwide in that month.
Milestone: How to do a hotel SEO audit. An SEO audit will help you establish a baseline of performance from which to start analyzing and measuring.
Fuel Travel: How to write impactful hotel welcome emails. Your hotel welcome email is one of the most important messages you can send.