Hotels “own” their direct online customers
The cost of acquisition in the direct online channel is only a small part of the equation. “Ownership” of the customer and their first party data, and increasing repeat business are equally important.
True hotel luxury means choosing what my hotel room looks and feels like
Personalization is a buzzy word on many hoteliers' lips. But only a handful of operators, brands, and agencies seem to be truly learning how to deliver individualized service.
An upper midscale, limited-service brand in metropolitan markets attractive to digitally savvy travelers
The first hotels are slated to open in the U.S. this fall, each with what the company calls a “Creative Content Studio” that will be filled with large monitors and gaming chairs and promises high-speed internet connectivity.
Travelers overwhelmed navigating sustainable tourism. New analysis by Expedia reveals, 70% really feel overwhelmed with navigating choices and making the perfect decisions to be an extra sustainable traveler.
Amex GBT adds gender-neutral options in Neo. The booking tool's gender selection field now includes "non-binary" as an option alongside "female" and "male" for traveler profiles.
Marketers wary of Elon Musk’s Twitter takeover. For brands, there are really two big watch-outs from Elon buying twitter - safety, and community.
EU's new social media laws. The EU's new Digital Services Act is aimed to address the harms created by tech companies and threatens them with billions in potential fines.
Marriott celebrates its 1,000th hotel in EMEA. As the company celebrated this milestone, it also announced that across 2022 and 2023, it expects to add more than 200 properties in the region.
The fine art of being a good hotel guest. While hotels do their part to offer a host of perks, amenities, and accommodations, the guest plays just as important a role in fostering a pleasant experience.
SiteMinder: 5 ways you can master your property’s marketing with hotel software. Technology enables you to access more data quicker, automate processes, inform strategies, personalize guest communications, and more.
MEWS: How to manage direct guest messaging for hotels. The immediacy of direct messaging allows you to avoid problems, ask for feedback while guests are on site and make sure all their needs are being met.