U.S. travel industry expected to spend 14.2% of their marketing budget for digital advertising
Travel firms are going all out to woo vacationers and are taking all possible measures from sprucing up their websites to offering innovative services.
Cendyn provides hoteliers around the globe with innovative technology solutions that enable deeper, more profitable guest relationships by empowering hotel staff with the data they need at every touchpoint in the guest journey.
Significant upswings in small business meetings, larger conventions and trade shows
U.S. domestic travel has returned faster than international. And some destinations like Las Vegas are rebounding more quickly than big cities like New York.
People want to be travelers, not tourists
They want to feel the experience. And experiences aren’t beautiful. They’re not building or locations. They’re not a list of popular places to visit.
European hotel prices exceed pre-pandemic levels. The European hotel sector is set to become the “poster child” of recovery for the next six months, according to STR.
Travel industry expected to make full recovery by 2025. International departures will reach 68% of the pre-pandemic levels globally in 2022 and are expected to improve to 82% in 2023 and 97% in 2024.
Hotel franchises gain steam in Europe. The risk revealed by the pandemic has some European investors shifting from the continent's historic model of hotel leases to a franchise model.
How to prospect with purpose. It’s rare to find a hotel salesperson who enjoys making cold calls but it’s a critical piece of sales strategy.
Managing the complexities of hotel third-party content. Now more than ever before, consumers are driving the content they want - and don’t want - to see.
Google adds Popular Destinations carousel. When you click on any of the destinations in the carousel, you are taken directly into the Google Travel vertical of search results.
MEWS: Maximizing your property's full potential. From ground floor parking spaces to rooftop terraces, we explore how you can fully utilize your hotel with practical tips.
DUVE: It’s time to start getting to know your guests digitally. If you’re not using profile enrichment in your hotel, you’re missing out.