Hotels push casual, conversational social media posts to drive engagement
The hotel marketing landscape has drastically changed in recent years, with hotels tailoring their marketing strategies around online platforms such as Facebook, Instagram and TikTok.
People want to rebound and overspend into travel
According to Expedia, travelers don’t seem to be dissuaded by high inflation, soaring energy costs, labor shortages or the spread of variants in some areas.
Sustainability needs to be built into the travel program, not seen as a bolt-on
According to a recent CWT survey, 87% of customers asked last year said they wanted sustainability information provided to their traveling employees at the point of sale.
Expedia on the future of online travel. Peter Kern, CEO, Expedia, speaks with Bloomberg's Brad Stone at the Bloomberg Technology Summit.
UK: Domestic trips here to stay as costs rise. Four out of five people polled are confident they will take a holiday this summer, with domestic trips favored by more than half.
Switzerland restricts OTAs. The Swiss Senate approved proposals to allow hotel websites to undercut prices and other conditions offered by booking platforms.
Who the heck would want to own a hotel now? While the big hotel brands drew public attention to the industry’s struggles, they sloughed off much of the financial pain on to owner-operators.
Green-washing blurs the lines. As companies struggle to meet the complex demands of sustainability “green-washing could happen because we don’t know what we don’t know.”
Complimentary hot breakfast is back. Once a symbol of pandemic-era hospitality, the cold grab-and-go breakfast bag has fallen out of fashion, as hotels strive to deliver.
Fuel Travel: How to use SMS marketing to increase positive hotel reviews. SMS marketing offers a variety of unique ways to keep communication flowing.
SiteMinder: Hotel revenue forecasting models and best practices. As unpredictable as it can be at times, forecasting is still an important part of running a hotel.