That hot market has led to rising room prices, something major hotel chain executives say will not subside soon
Two things are keeping demand high: the leisure consumer’s more than $2.5 trillion in incremental savings, and strong corporate balance sheets paired with “very good” profitability.
Hoteliers, analysts confident that industry could withstand mild recession
STR expects revenue per available room on a nominal basis will surpass 2019 levels in 2022, but RevPAR and ADR adjusted for inflation won’t return to 2019 levels until 2024 or later.
This year is all about operating hotels in ways that reflect how guests are traveling differently now
As life and work patterns change as a result of the pandemic, so, too, have travel behaviors, and hoteliers are shifting their operations to reflect these new travel trends.
STR: Accommodation preferences after COVID-19. There is mounting evidence that consumer behaviors are largely returning to “normal” as concerns regarding COVID-19 continue to subside.
Corporate travelers not happy with their current travel levels. Companies are returning to pre-pandemic levels of travel, but that travel is being spread out among a smaller group of employees.
End of testing rule opens summer travel floodgates. The US is lifting its Covid-19 test requirements, adding a flood of international travelers to an already chaotic summer season.
Sonder restructuring to include layoffs. The short-term accommodation provider this week laid off 21 percent of its corporate employees and 7 percent of its front-line staff.
Hotels have gone to the robots. The pandemic has exacerbated an existing labor shortage in the industry, turning it into a “crisis,” and attitudes about robots have shifted.
Travel marketing takes flight again. The resurgence in advertising spend by travel brands signals confidence in the return of travel habits to levels in line with those before the pandemic.
Travelboom: Psychology tactics to increase direct hotel bookings. Five simple concepts that savvy hoteliers can easily master and implement into digital marketing campaigns.
MEWS: Hotel use cases for Zapier workflow automation. Zapier is a virtual assistant that automates tasks using custom workflows – called Zaps.