Booking.com by far the most influential player, with a share of 71.2% in the OTA market
Despite an increase in direct bookings, hotels' reliance on OTAs remained almost at the same level as before the pandemic, according to a study released by HOTREC.
Successful strategies to capture demand
Guests increasingly are booking hotel rooms closer to the date of their stays, forcing hoteliers to be more flexible and plan ahead to manage last-minute demand.
Low-cost airlines are cancelling hundreds of summer flights
The summer when air travel was supposed to return to normal after a two-year pandemic is in danger of becoming the summer when the high-volume, low-cost air travel model broke down.
Pace, mix of summer bookings encourage US hoteliers. The summer season is driven by leisure travelers, but one of the most encouraging signs is the return of group business.
UK: Hotels face more competition for labor than guests. Occupancy levels have recovered, but hotels are still not staffed sufficiently to meet that higher demand.
Hopper building its 'super app' story. The bargain-travel shopping app Hopper has risen from relative obscurity to prominence over the past two years.
The new travel startup that wants to plan trips around workcations. Origin is a new travel company that creates completely personalized trips with expert support.
Hotel Marketing 2.0 Hotels looking to maximize their marketing efforts and stay competitive recognized that they needed to actively create the need for people to travel.
Inbound marketing for the hospitality industry. Inbound marketing isn’t just about articles and videos on your website.
Shiji Group: The BIG MAMA corporate identity redesign. How the company leveraged technology to not only execute that vision to the fullest but enhance the guest experience even further.
Cloudbeds: Hotel automation for independent properties. Automation isn’t just for large, chain hotels with complex operations.