Demand reduction may be part of the answer
There are many practical steps travel companies can take right now to accelerate their journey toward greater sustainability - and potentially create value while doing so.
Harder to distinguish between business and leisure travelers
As some figures such as average daily rate and occupancy either surpass or inch toward pre-pandemic levels, hotel revenue managers say segmentation is shifting.
Continued improvement in business travel and groups
Average U.S. hotel industry occupancy in August 2022 dropped from the previous month, while average daily rate and revenue per available room displayed noteworthy year-over-year growth.
Fall travel is changing. To save energy, the Eiffel Tower is turning off its lights earlier at night - just one example of how the industry is adapting to several pressures it is facing this fall.
U.S. travel industry digital ad spending 2022. After an unexpected 42.7% boom in 2021, the travel industry is set to increase its ad buying by another 22.5% this year.
Tripadvisor debuts in-house studio, serving external clients. Taking its first-party traveler data in a new direction, the company is pitching its marketing services to outside brands.
Marriott opens its new global headquarters. The new building will also serve as a global hub for Marriott’s research and development operation, featuring its Innovation and Design Lab.
Hotel check-in may be the best time to upsell, now that almost all travel companies send out pre-arrival drip campaigns offering guests the opportunity to purchase an upgrade.
To meet the moment, look to marketing. Navigating today's unprecedented complexity of digital reality requires marketers to be at the forefront of innovation.
RateGain: The ABCs of high-scoring hotel content. The more quality information you put out there, the better your hotel content score will get. That will directly drive conversion rates.
SiteMinder: Strategies to boost your bookings. The world of marketing for hospitality and tourism has evolved significantly in the digital age.