January 30, 2015

The TripAdvisor effect

While building a positive brand on TripAdvisor is important, new research found that while many think that positive reviews are most important, the sheer number of reviews can impact a hotel’s revenue per transaction. This may include the length of stay, price for hotel room, as well as amenities.

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Mobile disruption and staying ahead of the curve


UK's teletext chairman Steve Endacott explains the thinking behind the company’s phone-to-book strategy in a mobile dominated world in which brand is more important than ever. Online travel world is evolving again, but this time you probably need a brand to be able to fully exploit the disruption curve that is coming, he says.

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