October 22, 2014

Yelp adds hotel reservations

Yelp has increasingly been integrating transaction and commerce capabilities into its site. It started long ago with OpenTable and now announced hotel bookings through a new partnership with Hipmunk.

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Hotels lead in open booking


Open booking is a corporate policy that allows managed business travelers to book travel outside the preferred booking channel while using technology to remit those transactions back to the travel management company. Hotels are at the forefront of the open booking trend because many managed business travelers book outside the preferred channel for hotels.

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The content is out, but where’s the ROI?


More than three-quarters of business-to-consumer marketers use content marketing. However, they're still struggling to measure content effectiveness, citing this as the top content marketing challenge, and less than one-quarter say they're successful at measuring return on investment.

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What will 2015 bring for hotel digital marketers?


Today’s consumer shops easily across many channels, looking for the right experience at the right price. The savvy hotel marketer recognizes this behavior, and, as a result, ensures that their story is aligned with destination and review sites, social networks, OTAs, and, of course, their brand and property websites, to provide confidence in their hotel purchase decision.

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