August 30, 2016

OTA bookings not only cost more, they also bring less total revenue

Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the fact that OTA bookings are usually much lower in total value than direct bookings.

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How to go mobile with your hotel website

If your hotel booking experience isn’t mobile-friendly, potential guests will leave your site as soon as they arrive, driving away potential guests and direct bookings. Fortunately, with a bit of guidance, optimizing your hotel website for mobile can be easy.

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