April 17, 2014

How hotel social media goes from online to offline

As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities.

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Google’s search revenues shift


Marketers are finding more success with Google’s Product Listing Ads - like Hotel Price Ads - than other types of paid search. The search giant is seeing a shift in revenue sources as a result of this success: 62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.

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