July 31, 2014

The rising tide of mobile bookings - how hotel marketers can stay afloat

In the first half of 2014, the massive shift from desktop to mobile and tablet devices continues its rigorous pace and now over 42% of web visitors and nearly 38% of page views were generated from non-desktop devices (mobile and tablet), while nearly 16% of bookings and 19% of room nights came from tablets and mobile devices.

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Marriott “bullish” as Q2 profits rise


Marriott International has said it “remains bullish” on its outlook for 2014, after experiencing rising profits and revPAR in the second quarter of the year. The US-based hotel group posted second quarter net profits of US$192 million, 7% higher than the same period last year.

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HeBS Digital launches Dynamic Rate Marketing


HeBS Digital, A leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm is pleased to offer its client portfolio Dynamic Rate Marketing (DRM), a next-generation direct-response marketing category, enabling hotels to feature real-time availability and pricing in their marketing messages.

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