July 29, 2015

Book on Google adds AccorHotels

AccorHotels, which is Google’s largest hotel customer outside the U.S., plans to let guests of its 21 brands book on Google without having to navigate to Accor websites. Through Book on Google and TripAdvisor Instant Booking hotel brands pay much lower commission than they do to the OTA duopoly, Expedia and Booking.com.

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TripAdvisor needs Instant Booking to pay off

TripAdvisor is currently in the midst of an important transition. Originally conceived as a review site, largely dependent on advertising revenue, the rollout of the Instant Booking feature is putting it on course to become more of a traditional OTA.

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Google gives up on Google+

Google+ is dying a slow death. No longer will users require a Google+ account in order to use all the different Google products. Instead, they will be able to do everything across Google as long as they have a Google/Gmail account.

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