February 09, 2016

European independent hotels are sleepwalking into an era of increased OTA dependency

In Europe, almost three quarters of independent hotel reservations comes from an OTA (Phocuswright). Now just imagine if we got that figure down just 10% by being smarter with how you connect to your guests and users on your website.

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How important is your hotel brand name?

There is an ongoing debate in the hospitality industry. Should hotels should bid on their own brand name when they run PPC campaigns? While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive strategy against OTAs, there are still many hoteliers who question the need to bid on their brand name.

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