Online Hotel Marketing News and Know-How

Today's Featured Article:

Hotel websites shifting to a visual-first experience

May 17, 2013 | Hotel Marketing

One of the most significant trends in web design this year has been a shift toward more visually-oriented layouts. Some of the edgier boutique hotel groups have jumped in front of this trend, adopting a visual-first mindset across all of their consumer-facing media, including standalone lifestyle blogs. more...

Sabre travel agents get access to hotel reviews

May 17, 2013 | Hotel Marketing

The TrustYou Sabre Red App, which will be available to travel agents through the Sabre Red App Centre, allows travel agents to quickly see how a hotel is ranked through guest feedback across all major user-generated review sites in one simple score. more...

Choice Hotels looks to technology as differentiator

May 17, 2013 | Hotel Marketing

Choice’s technology team has identified three technology trends it hopes to capitalize on in the next few years: cloud-based technology, mobile and big data. The company recently completed a three-year technology roadmap that laid out the infrastructure to accommodate new capabilities in the future. more...

The press release, the launching pad for your hotel’s new media efforts

May 17, 2013 |

The press release is not dying; it is evolving, expanding and interacting with “New Media” in many dynamic and effective ways. Unfortunately, some hotels have stopped sending or posting press releases on their web sites, leaving the task of reaching out to media to their Facebook and Twitter pages. more...

Google+ gets 41 feature updates, here are the top five

May 17, 2013 | Online Marketing

Google+ is now image-centric much like the layouts of both Pinterest and Facebook and features a multi-column interface instead of a singular stream. And hashtags are no longer just for Instagram and Twitter, Google+ now introduces related hashtags to posts and images. more...

10 hotel secrets from behind the front desk

May 17, 2013 | Hotel Marketing

Jacob Tomsky has worked on the front lines of hotels for more than a decade, starting as a lowly valet in New Orleans and ultimately landing at a front desk in New York City. He’s also the author of Heads in Beds: A Reckless Memoir of Hotels, Hustles, and So-Called Hospitality and a man with some hospitality secrets to spill. more...