Online Hotel Marketing News and Know-How

Today's Featured Article:

Marriott to target younger travelers with major rebranding

June 18, 2013 | Hotel Marketing

Reflecting the transformative change happening at its properties, Marriott Hotels launched a new multi-year global marketing campaign. Called “Travel Brilliantly,” it is a bold move amplifying the brand’s dedication to leading the future of travel. more...

Priceline and Booking.com turning more of its focus to America

June 18, 2013 | Online Travel

Priceline lords over Europe's hotel kingdom with its industry-leading Booking.com. But Booking.com also lords over Priceline, accounting for a majority of the company's international bookings. Now the two are marching to establish Booking.com as a new brand in the U.S.. more...

Expedia taps gamification to raise awareness of loyalty program

June 18, 2013 | Online Travel

Expedia.com launched Around the World in 100 Days, a 15-week gaming contest that allows players to earn up to 1 million real-world Expedia Rewards points. The gaming contest is designed to raise awareness and engagement of the U.S. Expedia Rewards program. more...

Vacation travel picking up; for business, not so much

June 18, 2013 | Hotel Marketing

Hotel bookings for leisure travelers in North America for the next 12 months are up 4.6%, while those for individual corporate travelers are up just 7% compared to the previous period. more...

The Google Knowledge Graph carousel as it relates to hotel searches

June 18, 2013 | Hotel Marketing

The Google Knowledge Graph carousel is now showing up more and more on Google's search result pages. While the carousel isn’t new, it’s updates and increased frequency aligns with Google's recent beta rollout of AdWords Image Extensions. This article looks at the results relating to hotels. more...

The connected traveler is not about social media, but relationships

June 18, 2013 | Online Marketing

The reason behind the success of social networks may not be the one that most people expect. While it is true that they are innovative communication channels, the real key to their success lies not in the technology but in the human nature. more...