Online Hotel Marketing News and Know-How

Today's Featured Article:

Hotels must create more anchillary products to maximize revenue growth

May 24, 2013 |

Here’s good news for travel and hospitality websites: In mature global travel markets, growth will remain consistent. But there’s a catch. For companies that want to exceed that growth, it’s critical to make the most of every single customer interaction so mastering upsells and add-ons is becoming more important. more...

Hotel brands beginning to embrace OTAs again

May 24, 2013 | Hotel Marketing

Although large-scale hotel brands have denounced online travel agencies in recent years, instead focusing their efforts on driving travelers directly to their own websites, there seems to be a shift in attitude of late. more...

More on how travel brands can connect directly with consumers online

May 24, 2013 | Hotel Marketing

According to this article, travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. more...

High demand for Muslim travel

May 24, 2013 | Hotel Marketing

By the year 2020 growth in Muslim travel will have reached 4.8 per cent, significantly higher than the global figure of only 3.8 per cent. A total of 14 per cent of all international trips will be undertaken by Muslims. more...

Google’s Penguin 2.0 web spam update now live

May 24, 2013 | Online Marketing

The latest round of Penguin definitely favours what everyone in the real world would consider the authority sources on the web. Government websites, news sites and advice driven resources have all fared well from the recent update. more...

Google testing ads in new Google Maps

May 24, 2013 | Online Marketing

AdWords search ads set with location extensions can appear directly below the search box and on the map itself. Ads without location extensions can appear below the search box only and not on the map. more...