April 16, 2014

How OTAs are expanding beyond mobile bookings

The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.

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Travel sites sunk by ‘Google Blitz’


A few weeks ago Flight Centre's Cruiseabout.com.au was one of Australia's highest-profile cruise websites. But on March 20, it virtually disappeared from Google search results. Nothing in the first five pages. The game had changed – the site was being punished for borderline SEO practices by Google.

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HotelTonight goes beyond the last minute


The app’s newest feature, "Look Ahead," helps users get a picture of what a city’s booking landscape might look like up to a week in advance, noting estimated rates and availability on specific days, as well as highlighting special events like concerts or conventions, that might also affect bookings.

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