April 27, 2015

How Booking.com provides a compelling mobile user experience

Booking.com has built a brilliant, easy-to-use and yes, highly persuasive mobile experience, however with its heavy usage of merchandising messages they've forgotten the focus on customer experience.

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How big is last minute travel?


Hotel guests today are more confident than ever to research and find lodging option at the very last minute. According to a recent study by PhoCusWright, about 30% bookings come from Hotel Mobile booking platform; 70% of them are from same day bookings.

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