Online Hotel Marketing News and Know-How

Today's Featured Article:

It’s not all about the commission, travel agents’ hotel needs have evolved

May 20, 2013 | Hotel Marketing

Although commissions remain a top priority, a simple booking process one of the most important criteria when booking a hotel. Travel agents also prefer hotel booking channels that help maximise revenue and offer the flexibility of real-time access to rates. more...

Starwood caters to ‘Generation LuXurY’

May 20, 2013 | Hotel Marketing

Starwood says young millionaires are emerging as an influential segment in the highly competitive global tourism industry. Today, 85% of Starwood's luxury guests are rich travellers from Generation X and Y, so the US hotel chain is positioning itself to cater to this group. more...

The five components of an effective hotel revenue meeeting

May 20, 2013 | Hotel Marketing

This article suggests, that a viable weekly revenue meeting should involve four structured components, should not last longer than an hour and should include an ample dose of accountability. Once a month a fifth component should be added. more...

Start online to improve your hotel’s customer satisfaction levels

May 20, 2013 | Hotel Marketing

These days, customers start their hotel searches online meaning hospitality impressions begin long before the customer walks through the door. So how does a hotel, independent or chain, satisfy customers and win repeat business? more...

Google kills Zagat scores, introduces new local business rating system

May 20, 2013 | Online Marketing

Users who opt-in to the new Google Maps will now rate businesses on a scale that ranges from one to five stars. The system maintains the precision of the former 30 point scale while improving the readability and accessibility of the business listings. more...

The new digital customer journey: Cross-channel, mobile, social, self-service, and engaged

May 20, 2013 | Online Marketing

The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. Here's how an integrated portfolio of technologies is reshaping today's customer journey. more...