September 18, 2014

Mobile travel bookings increase more than 20 percent in the first six months of 2014

Performance advertising technology company Criteo revealed its Travel Flash Report that highlights the increased use of mobile devices in consumer travel planning and purchasing worldwide.

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Deloitte: Where there is reward for travel, there is risk


Three-quarters of frequent travelers expect their loyalty program data to be secured to at least the same standard as a financial institution - but only 33 percent feel their accounts are secure enough, according to a new Deloitte study, "Loyalty data security: Are hospitality and travel companies managing the risks of their rewards programs?"

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Too many marketing teams are stuck in the past


Most marketing teams are organized by either functional expertise (such as social media marketing) or brand. To be a successful digital marketing organization, your team needs to be organized by functional expertise in order to deliver coherent, integrated campaigns across all consumer touchpoints.

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