February 05, 2016

Google’s new mobile travel search makes web results almost irrelevant

While an incredibly nice user experience for those looking to travel, those optimizing for travel search might not like Google's new mobile trip planning experience. The results of the new changes make it really hard to get to organic web results.

As reported earlier, Google has quietly revamped the mobile user interface for travel-related searches. The result of the change makes it really hard to get to the organic web results once you click on the “more destinations” button.

Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.

Get the full story at Search Engine Land

Read also "Hotel SEO and Google’s new Trip Planning search results" and "Google launches trip planning experience on mobile"