October 18, 2017

Trivago starts offering business tools to hotels


Trivago has create a subsidiary that focuses on the marketing, sales, and maintenance of its business software services and technologies that are used by hotels to improve booking.

Trivago Hotel Relations is a fully consolidated subsidiary, but its earnings and revenue won’t be broken out, the company said. While Trivago provides the technology, Trivago Hotel Relations will provide the salespeople to entice hoteliers to use its supplementary tools, the company said.

While the hotel-search company’s basic extranet - a metasearch marketing platform called Trivago Hotel Manager - is free, its other three services are paid, namely: an advertising tool called Rate Connect, a property management system that also offers a booking engine for a hotel’s own website, and analytical tools to help with rate setting.

There are different paying modules according to each property. For example, Trivago Pro has a yearly cost, while Rate Connect works on a cost per click model. Base7 is a subscription service whose cost varies by the number of rooms at the property.

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