December 14, 2017
Hotelbeds targets 10,000 directly contracted properties in three years
The aim is to gain the best prices, under the best terms and conditions, for the group's 60,000 travel intermediary clients globally.Read more
April 20, 2017
Competition will be higher than ever this year, with consumers expected to spend $381 billion on leisure travel in 2017. So how can you win over consumers?
1. Travel Search Stats: A 30,000-Foot View
According to Google research, 55 percent of leisure travelers go on just one or two trips a year. But they do a lot of research before booking those trips.
Every month, millions of people are searching using a variety of travel keywords. As Bing research found during a recent six-month period, that 29 million people searched for hotel or motel reservations. And 22 million of those people booked hotel or motel reservations.
Travel Marketing Tip: Many travel consumers plan far ahead. Make sure you have offers that appeal to people who are ready to book long before they travel, as well as last-minute travelers.
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