Conversion. RevPAR. GOPPAR. If you’re still getting to grips with promoting your property online, the number of technical-sounding terms can be off-putting.
Hotel revenue management is as much art as it is science. To master it – and get the most out of your business – you need to start somewhere. Getting familiar with the terminology is a good entry point.
As time goes on, you’ll see which numbers are most relevant to your business, and what kind of figures represent good business for your property. As you make small changes, you should notice your stats improve.
Booking.com explain's some of the most common revenue management terms, and how they apply to your business.
Get the full story at Booking.com