2012 unfolding as a year with a lot of uncertainty
December 02, 2011 | Hotel Marketing
According Frederic Deschamps, Vice President, Revenue Generation, Carlson Hotels, there are a lot of unpredictable forces shaping demand for the coming year - external forces such as the continued financial uncertainty in large markets and the internal forces of competition.
Deschamps says where revenue management can contribute the most in a situation like this is to be extremely vigilant on forward developments and have solid reporting in place to monitor the outlook, to have a process in place to help steer revenue activity in other areas based on a sophisticated view of the outlook and to have a price elasticity-based revenue optimisation system that can handle the complexity of treating every location and every day as a different pricing situation.
EyeforTravel’s Ritesh Gupta spoke to Deschamps about major developments pertaining to RM in 2011 and the outlook for 2012.
Get the full story at EyeForTravel
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