December 11, 2012

2013 trend: Friend-sourced travel

Powered by the likes of AirBnB and Co, new and old friends continue to change the travel experience in 2013 by curating where to go, and offering more local authentic experiences.

Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this is also enabling far more authentic travel experiences as people stay on couches, dine with locals and take tours given by city residents.

Anyone working in the travel and hospitality industry as well as tourism professionals will be affected by this trend and the behaviour shifts it will be causing should pay attention to this trend and the group of new sites online that are working to capitalize on it.

Get at all 15 trends to watch in 2013 at Rohit Bhargava's blog