20 ways to get reviews (and links) from the media
December 16, 2011 | Online Marketing
It’s very easy to send press releases to a selection of media publications, sit back and forget about it, but like any form of outreach, without a targeted approach the results will be poor.
When it comes to getting reviews from the media, I like to take the approach of 'you make your own luck'.
It’s very easy to send press releases to a selection of media publications, sit back and forget about it, but like any form of outreach, without a targeted approach the results will be poor.
The quality and quantity of your media reviews is tied directly to the amount of effort that is put in, and the amount of research that is done before you hit send on an email.
Get the full story at Econsultancy
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