November 27, 2012

3 star hotels drive online hotel bookings in India


A new Goibibo.com reports shares some insights on hotel bookings on the internet in India. Based on the reports outcome, 3 star hotels are driving 50% of all online hotel bookings in India with room rates between Rs.1,500 -3,500.

Online travel site Goibibo.com has come put with a report which states that three-star hotels are driving 50 per cent of online bookings in India within the tariff slab of INR 1,500 – INR 3,500. The affordable average price point and online availability are the key reasons for travellers opting for this category of hotels.

The report also shares insights on average price points of various star rated hotels; break down of leisure versus business hotels booked online; customer segments and top destinations for business hotel bookings. While leisure hotels are found to comprise of 56.41 per cent bookings, business hotels fall slightly back at 43.59 per cent. Bengaluru is found to be the busiest business travel destination due to more online visibility of hotels from this city followed by Mumbai and Hyderabad. SMEs and individuals clearly outrival corporates in terms of driving these bookings. This is because SMEs are the most price conscious segment and are seeing value in booking online.

The report also captures qualitative aspects such as top factors that make people unhappy during their stay and also the important elements that travellers look forward to from a hotel.

View the infographic at Business Wire India

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