January 06, 2017

3 ways to use hotel text messaging to increase revenue

Hotels can use text messaging as a communication channel in order to increase guest satisfaction, promote guest services, and as a result, boost revenue.

Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or you could charge a few dollars to make a profit from these services.

Personally, I am of the mindset that guest satisfaction does, in fact, have an impact on boosted revenues. Research shows that 76% of travelers are willing to pay more for a hotel with a higher rating. However, finding the direct connection of ratings to revenue is difficult (but not impossible). Therefore, there is a need for a product that does a bit of both; exceed guest expectations, and build revenue at the same time.

That’s where hotel text messaging provides a solution. Nearly 80% of consumers prefer to communicate with business via text, and 90% of text messages are read within 3 minutes of receipt.

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