February 24, 2017
How Accor wants to transform the way everyone uses hotels
Deal by deal, AccorHotels is taking bold steps to bring the traditional hotel company into the future and its newest pilot is absolute proof of that.Read more
January 06, 2017
Hotels can use text messaging as a communication channel in order to increase guest satisfaction, promote guest services, and as a result, boost revenue.
Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or you could charge a few dollars to make a profit from these services.
Personally, I am of the mindset that guest satisfaction does, in fact, have an impact on boosted revenues. Research shows that 76% of travelers are willing to pay more for a hotel with a higher rating. However, finding the direct connection of ratings to revenue is difficult (but not impossible). Therefore, there is a need for a product that does a bit of both; exceed guest expectations, and build revenue at the same time.
That’s where hotel text messaging provides a solution. Nearly 80% of consumers prefer to communicate with business via text, and 90% of text messages are read within 3 minutes of receipt.
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