50% off Facebook ads, if you keep users on-site
January 17, 2012 | Online Marketing
Facebook offers a 45% cost-per-click discount for ads that link to another Facebook page rather than an external site. This has led to brands building a presence within Facebook so they can benefit from these lower costs.
The new research, released today, is based on 326bn impressions for 266 clients across 205 countries.
The study also found that CPCs in the US increased by 55.7% between Thanksgiving and December 17. However, CPC price for Facebook ads dropped by 11% in the UK between the third and fourth quarters of 2011.
The drop follows two quarters of rising CPC prices in the UK, and contrasts a 1% rise across the UK, US, German, French and Canadian markets.
Average cost per thousand rates were flat in the UK in the same period, compared to an increase of 8% across the five markets.
Get the full story at Econsultancy
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