50 ways marketers can use social media

July 16, 2008 |

Social media isn?t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there?s something to this.

Chris Brogan has compiled an interesting list of 50 ideas for marketers to use social media for marketing their products/services. The list goes much further then the usual tips, and includes ideas like "Build sentiment measurements, and listen to the larger web for how people are talking about your customer", or "Consider the value of hiring a community manager. Could this role improve customer service? Improve customer retention? Promote through word of mouth?".

Lots of great food for thought.

Get the full story at Chris Brogan

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