July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
August 07, 2017
For travel marketers, your work starts now to inspire and influence travelers planning their fall vacations. To get you started, Sojern highlighted five interesting insights you need to create the most effective and targeted fall travel campaigns.
1. Solo travelers dominate short-haul travel
Across the globe, we see the majority of short-haul travel searches for a party of one. This trend is especially prominent in North America and the Middle East & Africa, seeing solo searches as a whopping 72% and 75% of all short-haul searches, respectively.
2. American travelers are already planning for a long Labor Day weekend
So far, the two most popular departure dates searched for the month of September are the 1 and 2, indicating American travelers are already contemplating starting their holiday weekend a day early.
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