August 07, 2017

5 insights travel marketers need to know for the fall

For travel marketers, your work starts now to inspire and influence travelers planning their fall vacations. To get you started, Sojern highlighted five interesting insights you need to create the most effective and targeted fall travel campaigns.

1. Solo travelers dominate short-haul travel

Across the globe, we see the majority of short-haul travel searches for a party of one. This trend is especially prominent in North America and the Middle East & Africa, seeing solo searches as a whopping 72% and 75% of all short-haul searches, respectively.

2. American travelers are already planning for a long Labor Day weekend

So far, the two most popular departure dates searched for the month of September are the 1 and 2, indicating American travelers are already contemplating starting their holiday weekend a day early.

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