5 ways hotels can drive revenue with social media
February 17, 2010 |
If Dell can make $6.5 million from Twitter, why can
Done correctly, ratings and reviews deliver a significant increase in sales. One third of retailers reported an 11-20% or more overall increase in conversions as a result of adding reviews to their sites, while consumers are willing to pay up to 22-49% more for a 5-star rated product than for a 4-star rated product in the hospitality and travel industries.
For airlines, leveraging reviews correctly requires integrating them into the booking path when a person is searching for flights, especially at the point when the potential customer is most likely to convert into a sale - similar to how many airlines integrate selling travel insurance.
The critical factor here is to be transparent about where the reviews are coming from. They shouldn
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