June 08, 2018

5 ways of optimising your email marketing strategy

In today’s technology-driven world, a common part of our morning routine is reaching for a mobile phone, followed by checking emails. The importance of an effective email marketing strategy for hotels is undeniable.

The use of email marketing is one of the most economical and valuable methods of connecting with an audience. It allows you to build a relationship with both past and future guests, as well as providing you with the opportunity to have multiple touch points with them. However, we are all aware of how many emails we get bombarded with on a daily basis.

How can your email stand out from all the rest? Keep reading for five, effective ways of optimising your email marketing strategy and consequently increasing your email’s click-through rate.

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