November 30, 2017

6 ways to use events to increase your bottom line


Wherever your hotel is based, local events are taking place all the time and could be a vehicle for potential revenue if used in the right way.

Shoppers nowadays, those browsing online, in particular, demand deals. Studies show there is a rise in oxytocin levels in the brain when receiving a special offer or discount, happiness levels increase and stress levels drop.

This discourages shopping cart abandonment and also creates a positive booking experience, one the customer won’t be put off from repeating in the future.

Check out this infographic for 6 tips for using events to increase your bottom line.

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