July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
November 10, 2017
There are several tracking technologies that make marketing attribution possible, and Sojern takes a look at two of them: pixels and cookies.
1. Neither pixels nor cookies collect Personally Identifiable Information (PII)
Although pixels and cookies collect and store data about a user’s behavior, they don’t collect personally identifiable information. Even when using a third party advertiser, they won’t receive the name of the user, email, etc, but instead a unique ID of that user.
2. A pixel is a block of code that allows you to measure the effectiveness of your advertising
It’s unnoticeable to your site visitors and won’t affect your site’s performance. When a traveler visits your site and takes an action, the pixel “fires” or collects the data from the user’s behavior and reports the action. Then, you know when a traveler takes an action and can reach them again through your future ads.
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