January 18, 2018
What investors want to see from TripAdvisor in 2018
Here's a rundown of what investors will be looking for this year as TripAdvisor attempts to get its groove back.Read more
November 10, 2017
There are several tracking technologies that make marketing attribution possible, and Sojern takes a look at two of them: pixels and cookies.
1. Neither pixels nor cookies collect Personally Identifiable Information (PII)
Although pixels and cookies collect and store data about a user’s behavior, they don’t collect personally identifiable information. Even when using a third party advertiser, they won’t receive the name of the user, email, etc, but instead a unique ID of that user.
2. A pixel is a block of code that allows you to measure the effectiveness of your advertising
It’s unnoticeable to your site visitors and won’t affect your site’s performance. When a traveler visits your site and takes an action, the pixel “fires” or collects the data from the user’s behavior and reports the action. Then, you know when a traveler takes an action and can reach them again through your future ads.
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