July 24, 2018

8 ways to use guest intelligence for hotel events


For special occasions and hotel events, the expectations and stakes are high – for the people who organize them and for the hotels that host them.

Reviews and online reputation play a key role throughout the process, from informing the planner’s decision where to hold the event to the reviews received afterward. Here are some tips for getting the most out of the process.

1. Use online reviews to your advantage: Meeting organizers, corporate travel planners and tour operators check out reviews on TripAdvisor and other review sources as part of the vetting process for hotel events. Ensure your online reputation is in order by paying close attention to feedback from event attendees, implementing improvements, and putting a management response strategy in place.

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