July 01, 2016

Booking.com launches new data-driven products for hotels


As a standard perk of the partnership with Booking.com, Booking.com Analytics and the Opportunity Centre provide free, on-demand insights that highlight real-time growth opportunities for accommodation providers.

Booking.com is rolling out two free, on-demand, data-driven products to its more than 950,000 accommodation partners worldwide. Together, Booking.com Analytics and the Opportunity Centre empower property owners to grow their businesses with bespoke, actionable data and advice that is delivered in real time, powered by a customisable dashboard of industry-leading data. The two products are now available globally as just one of the standard perks of partnership with Booking.com.

“Finding new and increasingly personalised ways to help support our global community of accommodation partners is what drives us to keep innovating,” said Remco van Zanten, Global Director of Partner Services at Booking.com. “We know that our partners are hungry for more data and actionable insights to help them increase the revenue they make via our platform. These new tools provide our busy partners with access to relevant data and advice when it’s convenient for them. It’s all about hyper-customised content delivered in real-time so our partners can take their businesses to the next level.”

The Booking.com Analytics dashboard currently features four main reports, including two sales performance reports. The forward-looking Pace Report enables partners to benchmark their sales on Booking.com vs. the previous year and compare their performance with aggregated data from their competitors, while the Sales Statistics report provides an easy-to-digest snapshot of a property’s sales performance over the past year. The dashboard also contains two reports that focus on booker behaviour, Booker Insights, which provides in-depth insights into country of origin, device used to book, and travel purpose, and Book Window Info, focusing on how far in advance Booking.com customers are booking their accommodation.

For an even deeper dive into the numbers, partners can compare their data with the following:

- Last year (own data)

- Peer group—all properties of the same type and star rating (if applicable) in a partner’s destination

- Competitive set—10 properties of the partner’s choosing

- Market—all properties in the partner’s destination, regardless of type or star-rating


Partners can further slice and dice the data for deeper insights on:

- Ranking - with their different custom and pre-defined groups of competitors

- Different date ranges—7, 14, 30, 60, 90, or 365 days

- Delta changes over time

The reports are populated throughout with handy, user-friendly tips that help guide partners of various backgrounds through the data and explain all the various definitions used in the dashboard reports.

The industry-leading data contained in the dashboard is harnessed by a proprietary logic that converts it into a prioritized list of actionable business advice, the Opportunity Centre. Partners can quickly peruse the opportunities, select the most relevant options for their property, and instantly implement them to enhance their listing and grow their business through Booking.com. After making the suggested adjustments, partners can then return to the analytics dashboard to easily monitor the results of their efforts, track their progress over time, and identify new areas for potential growth.

Booking.com Analytics and the new Opportunity Centre are now available globally in 42 languages to all of Booking.com’s accommodation partners via their Extranet. New reports will continue to be added over the coming weeks, including the RateIntelligence dashboard from BookingSuite for those partners who have already signed up for the product.