July 19, 2018
Expedia says packages are better for hotels than room-only
Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.Read more
Image search is an often-overlooked element of SEO, but hotels that take the time to optimize their imagery will find that it can bring significant benefits to their marketing efforts.
With travel being such a visual and emotive industry, strong imagery, made easily searchable through strong optimization, can be a good way to inspire travellers to visit your destination, show off your hotel’s venue or event/function facilities, and build the overall brand of your hotel.
The following article explains how hotels can better optimize their images for search engines to ultimately bring more people (and hopefully potential guests) onto the website.
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