July 25, 2018

A roadmap to creating travel ads on Facebook


Setting up your Facebook Dynamic Ads for Travel (DAT) campaign creation process is easy if you follow a few simple steps.

The steps for creating your target audiences and ad creatives will be slightly different depending on whether you want to run a DAT campaign for Flights, Destinations, or Hotels.

STEP 1: Specify Your Campaign Objective

The first step of the campaign creation process is specifying your campaign objective. This helps define the structure of your campaign and determine the subsequent custom preferences. In the case of Facebook DAT, your objective is Product Catalog Sales. After setting your objective you should select the specific catalog that you want to use. Your product catalog is the comprehensive inventory of your hotel listings.

You should also set the remaining campaign settings like name, ad account, source pixel, source application, and conversion event in a way that meets your needs and structure.

Get the full story at Sojern