Accor Hotels wants to be your Facebook friend
January 20, 2012 | Hotel Marketing
Last month, Accor started a pilot program at its Sofitel and Novotel properties in Philadelphia, Chicago, New York and Washington, D.C., that merges its loyalty program with social media.
Employees at those hotels identified the loyalty program members who were checking in that month and researched their profiles on Facebook, Twitter, LinkedIn and other social media websites. They then selected a gift to be presented to each guest by the hotel manager.
"We saw an opportunity to take guest recognition to the next level, to a more powerful level," says Magali Jimenez Bervillé, director of e-commerce North America for Accor.
All of the information the hotel gathers is public information. The company only looks at the public profiles of its Facebook and Twitter followers. And there's no sharing of information with other guests.
Get the full story at USA Today
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