Accor to dump wifi charges at 500 hotels
August 29, 2012 | Hotel Marketing
The French company, which owns the Ibis, Mercure, Sofitel and Novotel chains, made the announcement after a survey revealed that the availability of free wifi was a key factor when choosing a hotel for the majority of travelers.
Despite the growing availability of free wifi at pubs, cafes, and even branches of McDonald’s and Starbucks, the hotel industry has appeared reticent to offer the service, but the move may encourage other firms to follow suit.
A study carried out by Telegraph Travel earlier this year revealed that around two thirds of hotels around the world still charge guests for wifi access, with rates as high as £8.50 an hour.
Luxury hotels in London were found to be the worst offenders, with several charging £20 for 24 hours’ wifi access. These included The Dorchester, Grosvenor House and the Firmdale group – which owns six upmarket hotels in London, including The Haymarket and Number Sixteen. Budget chains such as Holiday Inn were also found to be charging guests up to £15 a day in Britain and £20 a day in Europe, while Accor was found to charge guests £3.85 per hour at its various properties.
Source: Telegraph
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