June 25, 2018

Adobe adds new travel industry features


New integrations and a boost in measurement capabilities are designed to help travel and hospitality brands track travelers across touch points.

Consumers have high expectations when traveling, craving a mix of authenticity and access. Travel and hospitality brands today have the challenge of cultivating the best experience possible throughout each point of a traveler’s journey: from booking a hotel room to enjoying a cruise’s amenities onboard to stepping onto a flight. The traditional way that consumers have interacted with travel brands has been redefined; brands are selling memories, not just a flight or hotel, and must embrace a focus on the customer journey to stay relevant. But while seemingly every brand talks about customer experience, there’s a major gap: only 31% are truly experience-driven businesses.

Adobe has a strong legacy with the travel and hospitality world; 9 of 10 of the world’s biggest hotel chains and 7 of the 10 largest airlines leverage Adobe Experience Cloud to help craft their customer experiences. This includes Southwest Airlines, MGM Resorts International, Princess Cruises, G6 Hospitality, as well as redtag.ca, who is keynoting at Adobe Symposium. Today, Adobe is announcing innovations to help travel brands create personalized experiences for consumers that are timeless and authentic, leveraging Adobe Sensei, the company’s AI and machine learning framework.

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