August 10, 2018

Airbnb calls off Great Wall sleepover contest following pushback from China


Airbnb announced in a company blog post that it is canceling a contest where participants had a chance to sleep on the Great Wall of China.

It was part of the company's plans to promote China as a destination.

The contest, announced last week, backfired with users on the Chinese social network Weibo expressing concern for the landmark. The Beijing Yanqing Cultural Department also said it had not received an application for the event, but did not specifically name Airbnb, The Drum reported.

The event would have also included a multi-course gourmet dinner and traditional Chinese music. To enter, entrants were asked to explain, “Why it is important now more than ever to break down barriers between cultures? How would you want to build new connections?”

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