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Airbnb became one of the first brands to take advantage of live 360 video on Twitter and Periscope, which debuted last week.
The accommodations network will present livestreamed 360-degree videos Friday and Saturday from London, Kauai (Hawaii) and Detroit, in an attempt to “offer people unprecedented access to local communities and help them discover the hidden gems of a city,” while promoting its recently launched Experiences and Places features.
Airbnb head of social, Americas Jasmine Atherton said in an email to SocialTimes:
What’s unique about bringing Airbnb experiences and homes onto the live space on Twitter and Periscope is that we’re able to bring people together. Airbnb was built on creating meaningful connections with people and having deeply local experiences. Live 360 on Periscope and Twitter is a perfect way to bring that to people no matter where they are.
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