Airbnb is getting bigger, adding three new features, that will help the company to tap into a large market they’ve been missing out on - non-travelers.
The first addition allows businesses to use Airbnb Experiences, the part of the app or website where travelers can book tours or events for their vacations, to arrange team-building activities, like sailing lessons or pastry-making classes. The second makes some of the homes available on Airbnb for corporate off-sites and meetings. And the final new feature lets employers secure temporary housing for employees relocating for work.
Airbnb for Work has proven to be quite the money-making endeavor since its 2014 launch as “Airbnb for Business,” and now accounts for 15 percent of its bookings. It saw 3x growth in bookings from 2015 to 2016 and again from 2016 to 2017. Indeed, 700,000 companies have used the service to plan business travel.
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