July 04, 2018

Airbnb keen to wean hotels off OTAs

Airbnb says it may have to tweak its commercial model for hotels but it is determined to offer an alternative distribution channel to the big global OTAs.

Robin Clifford, northern Europe manager for homes at the leading home sharing site, told the Triptease Direct Booking Summit, that Airbnb was serious about helping hotels.

He said it feels like hotels have become hooked on the leading OTAs like booking.com and Expedia. “It’s almost like you have taken a drug but you can’t bet off it,” he said.

Clifford said Airbnb has always been as much about looking after the keyholder, or host, as it is the customer and the site is also all about the experience rather than the price.

Get the full story at Travolution

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