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Airbnb announced a new brand for its China-based business and the local launch of Trips, its travel services feature. Beyond those launches, the firm pledged to increase its local presence via plans to triple its headcount in China and double its investment in the country.
First up, Airbnb China, the standalone company that raised funding from China Broadband Capital, Sequoia China and others, is renaming its local service to “Aibiying” (爱彼迎）which the company said means “‘welcome each other with love.”
Trips, meanwhile, is a service that helps give Airbnb customers ideas for things to do and see whilst they are traveling. It is now live in Shanghai, its first stop in China, having recently gone live in Delhi, India - another market of focus - this month.
Airbnb claims three million homes on its platform from some 191 countries. It said it has around 80,000 listings in China, where it has catered to close to 1.6 million arrivals.
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