September 12, 2018

Airline pricing gets smarter


Airline pricing is a complex science, but it’s about to get smarter as technology companies reveal new capabilities for data analysis and competitive modelling.

Last week, during the Aviation Festival in London, Sabre unveiled the new Sabre AirVision Dynamic Availability and Sabre AirVision Fares Optimizer, next-generation pricing solutions.

Sabre AirVision Fares Optimizer lets airlines adjust fares based on real-time market data. It recommends pricing structures based on customer segmentation and competitor price checks, including search and GDS activity, and estimates each customer’s potential willingness to pay based on customer data. Sabre AirVision Dynamic Availability lets airlines quickly adjust to market dynamics using data analytics.

The two AI-powered solutions, when combined with Sabre’s shopping data and Revenue Optimizer technology, offer airlines a more complete pricing and revenue management system.

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