Airlines expect mobile to be dominat direct sales channel within three years

June 22, 2012 | Hotel Marketing

Airlines expect mobile devices to join the web as a dominant sales channel by 2015, according to a survey by air transport technology provider SITA. The survey among half the world's 100 biggest carriers found 70% expect smart phones to be a "dominant channel" for direct sales within three years.

Nine out of ten plan to sell tickets via mobiles by 2015 and, for a second year in succession, mobile services topped a list of airline investment programmes.

Presenting the Airline IT Trends Survey results to the Air Transport IT Summit in Brussels, SITA strategy development and market intelligence director Nigel Pickford said: "Mobile will be a dominant channel. It is the highest priority for nearly all airlines."

Pickford said: "By 2015 airlines are planning for significant personalisation [of offers] sold direct through new channels; 75% are committed to planning personalisation in direct sales."

Get the full story at Travolution

Latest Company News

Six major online travel sites partner with SiteMinder’s RDX
15 May, 2013 | Hotel Marketing

Pegasus Solutions names Temple Weiss Chief Financial Officer
10 May, 2013 | Hotel Marketing

LifeClass Hotels doubles direct booking with RateTiger
10 May, 2013 | Hotel Marketing

SiteMinder books in to one of world’s top tourist destinations
09 May, 2013 | Hotel Marketing

Lodging Interactive offering independent hotels fully-integrated online marketing
08 May, 2013 | Hotel Marketing

Barbara DeLollis joins ReviewPro as Director of Marketing
06 May, 2013 | Hotel Marketing

Pegasus Solutions names Mark Swetman Vice President, Global Sales, Americas
06 May, 2013 | Hotel Marketing

Best Western selects Micros as preferred hosted PMS solution provider
05 May, 2013 | Hotel Marketing

Pegasus Solutions names John Owens Senior Vice President, Distribution Sales
01 May, 2013 | Hotel Marketing

Leonardo Hotels extends contract with RateTiger
01 May, 2013 | Hotel Marketing

Marriott selects cloud-based Micros Opera for all North America properties
01 May, 2013 | Hotel Marketing

LeisureLink and ReviewPro team up to integrate online reputation management with hotel distribution
26 Apr, 2013 | Hotel Marketing

eRevMax focuses on APAC growth to meet demand acceleration
25 Apr, 2013 | Hotel Marketing

What the STR report is to revenue, TrustYou comp index is to reputation
24 Apr, 2013 | Hotel Marketing

Santika Hotels & Resorts augments their pricing decision support process by selecting RateGain
18 Apr, 2013 | Hotel Marketing

E-Mail Newsletter


Visit our sponsors: