Airlines expect mobile to be dominat direct sales channel within three years
June 22, 2012 | Hotel Marketing
Airlines expect mobile devices to join the web as a dominant sales channel by 2015, according to a survey by air transport technology provider SITA. The survey among half the world's 100 biggest carriers found 70% expect smart phones to be a "dominant channel" for direct sales within three years.
Nine out of ten plan to sell tickets via mobiles by 2015 and, for a second year in succession, mobile services topped a list of airline investment programmes.
Presenting the Airline IT Trends Survey results to the Air Transport IT Summit in Brussels, SITA strategy development and market intelligence director Nigel Pickford said: "Mobile will be a dominant channel. It is the highest priority for nearly all airlines."
Pickford said: "By 2015 airlines are planning for significant personalisation [of offers] sold direct through new channels; 75% are committed to planning personalisation in direct sales."
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