May 18, 2018
How Airbnb overtook Booking.com
According to SimilarWeb data, Airbnb.com’s traffic was 6% behind Booking.com in march 2017, but by march 2018 they held a 20% gain - leaving them behind only TripAdvisor and Expedia.Read more
Comparison shopping is key to protecting consumer choice, but is threatened by airline attempts to bypass independent distribution channels.
That is the conclusion of the report on ‘The Impact of Airline Consolidation on Consumer Choice’, published this week.
It notes: “Carriers’ relative bargaining position has been strengthened through consolidation and direct access to consumers and agents” and this “threatens the business models of independent distribution platforms that are the primary source for comparison shopping.”
It warns: “Carriers are employing commercial practices to shift consumers to their own websites where they avoid comparison-shopping, avoid ‘head to head’ competition and upsell services to consumers.
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