November 01, 2012

All hotel review sites in one place and up-to-date


Olery relaunched its Olery Review Sites Database including details on more than 130 international sites and social communities where people review travel related properties.

Olery,an Amsterdam-based provider of guest experience management software for the leisure and hospitality industry, today announced the relaunch of their Olery Review Sites Database. A completely redesigned and updated free online information repository that enables hospitality companies to leverage their online reputation and presence. It provides details on more than 130 international sites and social communities where people review travel related properties. The database includes review giants like TripAdvisor and Zoover, OTA’s that provide user reviews like Booking.com, Hotels.com, but also many local and lesser known review sources.

Reviews of ever-growing importance in buying decisions

Online reputation is an increasingly important driver of revenue for hotels. Higher user ratings mean higher rankings on exactly those channels where guests book your hotel rooms nowadays. It has been said and written for many years now that customers heavily trust on peer recommendations when buying new products. However, recent research suggests that online reviews are even more important than traditional word-of-mouth.

All review sites in one place and up-to-date

For over a year the Olery Review Sites Database has provided insight for hotels managers on how to best leverage their hotel’s presence and reputation online. This database is now redesigned, updated and it features new filters and categories. Next to the real-time website traffic analysis and data, number of reviews, a breakdown of the types of reviews and sub ratings the database now provides:

- Social media accounts of the review site
- A filter for sites that have own reviews and sites that offer third party reviews
- The possibility to filter on sites that offer verified reviews
- A breakdown of on which topics sites have reviews (hotels, restaurants etc.)

“User reviews are here to stay,” said Kim van den Wijngaard, CEO and co-founder of Olery. “As experts on travel related reviews we want to give hoteliers and restaurant owners a tool to get an insight into the countless platforms where their guests share their opinions about the property and get a better grip on where and how to leverage their online presence.”

This update makes the Review Sites Database future-proof. “We like to see this database as ‘one-stop-shop’ for managers in hospitality to quickly get an overview of the current travel review landscape” continued van den Wijngaard. “We will keep on adding sites and update the database as the online review space continues to evolve.”

Related Link: Olery Review Sites Database