Aloft Hotel tests holographic QR codes to enhance guest experience
December 16, 2011 | Hotel Marketing
Aloft Hotel is testing a holographic concierge with QR codes to give guests easy access to information and offers from local businesses. The holographic image is projected onto a life-sized cut-out of a person in the hotel lobby of an Aloft Hotel.
Recognizing that its guests are connected via their smartphones, Aloft wanted to make it easy for them to download information from the holographic concierge.
Local advertisers can deliver a message via the holographic concierge with the QR enabling mobile guests to further engage with the advertiser’s message.
The QR codes are color coded for different types of information. The green colored QR codes provide contact information, reservation information, directions while the red QR codes offer up discounts and special offers.
The QR codes within the virtual concierge are divided into 2 categories - green QR codes are used for downloading information, addresses, directions and more, while red QR codes offer discounts and coupons. The QR codes are offered as a complement to the concierge’s services.
Get the full story at Mobile Commerce Daily
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